Whether seasonal or a now faded trend, the rabid promotion of everything Pumpkin Spice has – thankfully – waned.
Leaving room for the rise of the Coin.
Just as the US Treasury is, once again, debating the demise of the Penny, consumers are met with temptations of everything Coin.
This trend is fueled by the illogical rise of Bitcoin and industries desire to be like Icarus and catch a ride on the tail of a rising trend.
This week Kodak – the 129-year old custodian of long surpassed darkroom chemistry and 33mm Kodachrome film, in favor of digital 12 megapixel smartphone photography – rose from the stock index ashes with a two-day 245% gain on announcement of into the digital money game with its own cryptocurrency called KODAKCoin and the debut of a Kodak-branded bitcoin mining device called the KashMiner.
Now one the hottest Apple iTune app downloads is for Sweatcoin – another of an ever-rising ocean of personal fitness tracking apps.
How successful will you be taking your freshly minded Bitcoin to the neighborhood 7-11 in attempts to buy a box of Pumpkin Spice breakfast cereal?
Contact S3 today if you want direction on marketing and messaging that is authentic to your organizations’ mission statement and sustainable long after the Coins & Spice has gone the way of Pet Rocks and Fidgit Spinners.