For Pope Francis, Fake News Goes Back to the Garden of Eden
This excellent article by By JASON HOROWITZ in the NY Times caught our eye.
“The serpent in the Garden of Eden hissed the first fake news to Eve and it all went downhill from there, Pope Francis wrote in a major document about the phenomenon of fake news just released.”
It hits on all cylinders with regards to key media messaging we at S3 Solutions coach our clients on:
- Relevance – Can your audience relate the chaotic current media troubles with the biblical Genenisus recount of what the pope calls, “‘snake-tactics’, used by those who disguise themselves in order to strike at any time and place,”
- Subject Area Expert – Leveraging the Catholic Popes Petros lineage, traditionally traced back to the Disciple Peter, gets the pontiff street cred when it comes to the area of news source credibility.
- Authenticity – We recently commented on how withering Kodak sprung up 100+ points during one trading day on the NY Stock exchange thanks to a semi-fake news release leveraging the Bitcoin craze.
- Call to Action – The old axiom “buyer beware” is alive and well in today’s media marketing place. The 81-year old pope employers consumers to seek out different points of view, and thereby, arrive at your own conclusions. Based on another Biblical premise of – Teaching people how to think, rather than telling them what to think – is, in the long run, a much better way to engage your audience. And endure them to the ongoing value of your messaging. Call it customer acquisition via the round-about path vs. the straight and uber rushed highway.
“Informing others means forming others; it means being in touch with people’s lives,” he wrote. “That is why ensuring the accuracy of sources and protecting communication are real means of promoting goodness, generating trust, and opening the way to communion and peace.” – Pope Francis
Jason hits it out of the ballpark with this quote: “But he (Pope Francis) argued that the marshaling of undeniable facts to hurt and discredit others is not truthful.’ Nor is any statement that provokes quarrels, division or resignation, he says. The truth, in the pope’s reading, leads to dialogue and ‘fruitful results.'” That’s Popespeak for the charge that responsible, value-added, messaging needs to advance your mission and the positive goals under which it labors.
in 1839 English author Edward Bulwer-Lytton coined the adage, “The pen is mightier than the sword.” Indicating that communication (particularly written language), or in some interpretations, administrative power or advocacy of an independent press (or organization with a digital media platform), is a more effective tool than direct violence.
Choose, and use your tool well!
We encourage you to read JASON HOROWITZ’s full story and then contact S3 Solutions for some – nearly divine – assessment and strategic conversations on how to improve your organizations overall messaging.