Social media within business has become a necessity for continued growth and customer engagement. Business leaders who understand the true value of social media now have a strong commitment to its important role in today’s market.
S3 Solutions continues sharing thoughts on a half-dozen solutions for your organizations successful social media solution. Here we look at the role of:
Let’s first look at “ENGAGEMENT LEVELS”
UNDERSTANDING SOCIAL INFLUENCERS
Influencers are found across all social media platforms and provide trusted information and insights to their followers. Influencers are sought out and respected by their audience because of their point of view on specific messages and comments.
Dependent on a variety of factors, influence can be neutral, positive, or negative. From topic relevance and perceived expertise, influence can be attributed to individual people, websites, blog posts, or even a thought-provoking comment.
As more organizations use social media to reach out to their customers, they are seeking to develop and execute a strategy to engage regularly with influencers to generate value, resulting in increased interactions with customers on a more personal and relevant level. Position your organization to be the sought after knowledge source for your industry!
ENGAGE WITH INFLUENCERS
If not you – then engaging with individuals who can influence your online reputation can help your company gain real value from social media. It’s important to know that influencers will be operating at different levels of involvement with your brand. Understanding an influencer’s level of engagement with your brand is key to successful interactions, but engaging often encourages them to be more active. Influencers can add value to your brand no matter their engagement level: Inactive, Brand conscious, word-of-mouth amplifiers, brand advocates, or brand ambassadors.
DEVELOP A STRATEGY
When engaging with influencers, develop a plan that closely aligns with your social media strategy, target audience, and business objectives. When developing your influencer engagement strategy, identify your goals, listen to your target audience, carefully select social media monitoring tools, and understand your influencers.
Most importantly, build an honest relationship with your influencers to create successful engagement. These individuals are potential partners who can promote your brand because they both speak to and represent your target audience. By treating your influencers with respect and consistency, you’ll help provide them with a key position in conversations about your market. So be sure to expand conversations beyond your specific products, brand, or messages, to industry and market-wide topics.
Engaging with influencers is essential to any comprehensive social media strategy. Companies that recognize the value of
communicating with these groups of customers must develop an innovative and cutting-edge plan. To be effective, engage regularly with influencers, which will result in increased interactions with customers who can play a major, on-going role in business and brand growth.
Contact S3 Solutions for an engaging marketing analysis of your business engagement today!